To investigate Motel six current usage of the web and offer a strategic advice. The recommendation should boost the sales of the internet. The recommendation needs to be original and well supported. According to American Resort and Accommodations Association " In 2011, the lodging market generated $21. 6 billion in pretax income, a 20% increase in year above year reviews. Today industry revenue improved $137. five billion coming from $127. several billion completely the largest percentage change in the past ten yearsвЂќ (AH& LA 2012).
The business I selected to discuss during my strategy suggestion is Lodge 6. Motel 6 started in the mid 1900s and today they have much more than 1, 500 locations in america and Canada. Motel 6 is a finances hotel and has one of the lowest prices currently in the industry. The low rates attract the traveler on the move and central class organization man. Because of the economy and competition, Lodge 6 can be changing their particular traditional strategies to adapt together with the changing hospitality and places to stay industry. Motel 6 is trying to be even more family oriented and pet friendly. Around this time they will began to replace the design of their hotels to draw a boarder target market. Motel 6 fresh vision is clear according with their CEO Rick Amorasia " to provide a clean, comfortable room, for the minimum price for almost any national chainвЂќ (Motel six 2012).
Relating to an document Motel six is " to provide the budget conscious travelerвЂќ (Motel 6 2012). The future of Motel 6 is to continue to increase and give attention to expanding through franchising. In the lodging industry it is difficult to charm to every consumer. Standard features and fundamental rooms happen to be what Motel 6 provides. The only concern for Lodge 6 is always to attract customers with their affordable prices.
Motel six is portion of the lodging industry which is a bass speaker group of the hospitality industry. According to the Universe Trade Business, there are a lot more than 19 mil hotel rooms in the world, with some. 9 of those being located inside the United States. Since the economy continues to grow the accommodations industry will continue to grow. Assess a company's current use of the Web.
Motel six use of the internet is almost non existence while various other hotels search on the internet to their full advantage. Lodge 6 was sold to Blackstone last year. Blackstone brought Hilton Worldwide in 2007 and started to focus on the World Wide Web to capitalize product sales so at the conclusion of 2013 there could be more activity of Motel 6 through the internet. There is a rumor about the usage of social networks and mobile devices but nothing to has been crafted in natural stone.. Motel six continues to concentrate on their low pricing technique and they go through the use of the net will increase prices intended for the customers. Examine the implications of the World wide web for the future of your business, such as strengths, disadvantages, opportunities, and threats/ Recommend a strategy for a company's upcoming use of the internet
In examining the ramifications of the World Vast Web for the future of Lodge 6, there are strengths, weaknesses, opportunities, and threats that can be analyzed. As I mentioned before Conventional hotel 6 usage of the internet is nearly non existence. They have a basic web page that a cave man can operate nevertheless that is good for the old target market involving the ages of 35 to 55 that contain little to no encounter to the World Wide Web. The strength is definitely the use of advertisements through internet sites, YouTube, and Pandora. This method attracts younger adults involving the ages 18 to twenty four that use 3 to 4 several hours on the Net a day. It is just a smart technique because they are not spending that much money in advertising plus more people are staying reached through the internet than television.. A study conducted simply by Nielson Study in JulyВ revealed 51 percent of people said that they watched TV SET on laptop computers, 49 percent said they will used a f iPad, 37 percent used a tablet computer and 42 percent said...
References: Location. (n. d. ). 2012 Lodging Industry Account - AH& LA. В American Hotel & Lodging Relationship - AH& LA. Recovered February several, 2013, by http://www.ahla.com/content.aspx?id=34706
Conventional hotel 6 - Press Release -MOTEL 6 COMMEMORATES 50-YEAR TRADITIONS. (n. m. ). Conventional hotel 6 -- Find Price cut Motels Across the country & Publication Motel Reservations. Retrieved March 10, 2013, from http://www.motel6.com/about/press_room/release.aspx?document=463
Ngak, c. (n. deb. ). NPD study: Even more people view Internet videos on Televisions than computers - Technical Talk -- CBS Information. Breaking Reports Headlines: Business, Entertainment & World Media - CBS News. Recovered February eleven, 2013, from http://www.cbsnews.com/8301-501465_162-57520896-501465/npd-study-more-people-watch-internet-videos-on-tvs-than-computers
Moscchis. G. L., Lee. Elizabeth, & Mathur. A, (1997). Targeting the mature marketplace: opportunities and challenges, Log of Buyer Marketing, 282-293
Will 2013 Be The Year of Dedication Programs? -- Forbes. (n. d. ). В Information pertaining to the World 's Business Leaders - Forbes. com. Recovered February three or more, 2013, by http://www.forbes.com/sites/kellyclay/2012/12/15/will-2013-be-the-year-of-loyalty-programs
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